Virgin Money

A viral game with an edge – created to support the Football World Cup.¬†Instead of a traditional game of Keepy Uppy, players were encouraged to ‘take out their frustrations’ by choosing a rival opponent to keep up in air – kicking them around instead of a ball.

Results

Was a massive success, played internationally by millions of people and it also spent 2 years in top 20 of the international viral charts – proving it’s appeal long after the World Cup had been and gone.