In this integrated campaign, we created a variety of work to support the launch of Flora’s ‘weird’ new product: Cuisine. Using sequentially targeted ads, Vernon’s mum Gladys behaves just like any mum would if they found themselves online. She keeps on checking up on you to make sure you’ve got all the information and are taking care of yourself. Vernon gets dragged along for the ride.
The campaign was integrated through all channels; radio, TV, Online advertising, website and Facebook.
The video of the Yahoo Takeover on You Tube was named one of Campaign magazine’s Top 10 most played ads on You Tube.